We hail from a shared background of service
We are the spark of a generation answering a call to excellence in a fast, fluid, and different world. The battlefield taught us that in this world—in our world—relationships are more important than our rifles; empathy more important than the enemy; leadership more precious than any technology.
We are home now. And the lessons we learned burn within us. Our responsibility—our charge— is to share them. No longer is it enough to make the tired observation that the world is flat, competitive and uncertain. We must now ask how to win in that environment.
CrossLead was forged by a decade of sustained service in counter-terrorism and counter-insurgency operations.
These principles inform our beliefs: that the collective wisdom of an organization is it’s most valuable resource - that trust, speed and discipline are decisive - that leaders are made and leadership is a choice. Most importantly, we believe in winning in any environment.
This is the CrossLead Way
THESE ARE ITS PRINCIPLES
Build a foundation of relationships based on trust and teamwork.
Understand the operating environment and your organization while constantly adapting for purpose.
Align the team around a clearly defined vision, set of values and an achievable and resilient strategy.
Force and foster a culture of inclusion, transparency, and accountability through constant communication.
Create shared ownership by decentralizing decision-making and execution to the most effective level.
Ruthlessly prioritize, maintain a disciplined and sustainable battle rhythm, and focus on what only you can affect.
Accomplish your objectives. Succeed constantly by relentlessly assessing and improving performance. Win.